Global and Laurent Perrier announce MOU

• Global Airlines, the world’s newest airline, and Laurent Perrier, one of the world’s most prestigious champagne brands, announce a new partnership.

• The champagne, known for its quality and craftsmanship since 1812, is set to be the premier brand on the airline.

• Laurent Perrier was the official champagne of the airline’s “Welcome Onboard” event, held at Kettner’s, Soho House, in London on July 27th.

From 2024, Laurent Perrier Champagne will be the premier champagne on all Global Airlines Transatlantic flights.

The over 200-year-old, historic champagne house, world renowned for its fresh and elegant taste, is now working with the team at the airline to provide a wide selection of their products on the A380.

James Asquith, CEO and Founder of Global Airlines said:

“A great champagne is a huge part of an amazing onboard experience, and I am delighted that Laurent Perrier has agreed to be our partner

"We are committed to providing the best food and beverage offer on Transatlantic services and more exciting announcements on this are in the pipeline."

Speaking on behalf of Laurent Perrier, their Travel Retail Director Jean-Christian de la Chevalerie said:

“Global’s vision for air travel is compelling, and one that perfectly aligns with Laurent Perrier’s.

"In the months ahead, we look forward to working with James and his team on selecting a range of our award-winning champagnes, but not only that, exploring how we can make this a really unique, meaningful, partnership that excites our customers"

Laurent Perrier La Cuvée was the exclusive champagne of the airline’s “Welcome Onboard” event on July 27th at Kettner’s, Soho House. Over 200 guests attended including industry partners, investors, media, and Members of Parliament.

Please contact us at pr@globalairlines.com for media enquiries.